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How Your Parents Set You Up For Failure in Sales
by Peter Rathmann on June 21st, 2012

Many business owners that have to sell their products and services and the people that are tasked with selling for them have never considered themselves as sales people.  I have heard it many times, "I am not a sales person and I am not comfortable with selling".  It's not your fault and you can blame it on your parents. 

What did your parents tell you while you were growing up?

  • Don't talk to strangers
  • Don't bother that important person
  • That person doesn't care about what we do
  • It's not polite to talk about money

What do you have to do in sales?

  • Talk to strangers
  • Bother the important people
  • Talk to people that should care about what you do
  • Talk about money

It is time to get over the notion that you are not a salesperson.  Sales is nothing more than having a passion for what you represent and being able to transfer that enthusiasm to others, like potential customers.  If you believe in what you represent, just talk to people about it and make sure they are the right people or are people that know others that can benefit from what you represent. 

Be sure the people you talk to are strangers, be sure they are important, be sure they are the person that you can provide value to and the person that can make sure you get paid.



Posted in Business Strategy, Make the Goal, Opportunity Generation, Sales Optimization, Selling the Right Way, Sales Process Engineering    Tagged with Why sales people fail, selling excuses, Selling Activites, Sales Skills, Great Sales People, New Business, Sales Process Engineering


1 Comments

David Hildreth - June 28th, 2012 at 8:16 AM
"Children should be seen and not heard" / "Don't speak unless spoken to" are a couple of other parent statements which further reinforce your comments Peter
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