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What if you don't have to hire another salesperson to increase your opportunities in the market?
by Peter Rathmann on April 8th, 2012

Salespeople are expensive to organizations and are expected to have a return on investment anywhere from 3 to 10 times their value depending on sales margins.  However, most salespeople only sell 60% of the time because they are involved with too many non-selling activities.  This in not necessarily their fault and the problem can be corrected by integrating the non-selling activities into the internal job positions they already have.

Activities without providing proper resources:

  • Supporting customers
  • Providing quotes and RFP requests
  • Collecting payments
  • Developing marketing materials
  • Coordinating internal resources

 Activities with the proper resources in place:

  • Networking with strategic partners
  • Collaborating with current clients on additional opportunities and referrals
  • Meeting with more qualified prospects
  • Closing more ideal clients
  • Making more money for the company and themselves

Don’t let your revenue generating positions do non revenue generating activities.  Any organization can increase their opportunities in the market if they have the right people in the right positions doing the right activities.



Posted in Customer Retention, Make the Goal, Opportunity Conversion, Opportunity Generation, Sales Optimization, Selling the Right Way, Strategic Alliances, Sales Process Engineering    Tagged with Selling Activites, Sales Force Design, Sales Team, Customer Support, Opportunity Conversion, Increased Sales


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