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The Benefits of Role Playing
by Peter Rathmann on March 28th, 2012

What if your sales team could increase their conversion rate without spending money on expensive training programs? What if you could increase the velocity of your sales funnel without changing your personnel?  What if you could increase your client base without increasing your marketing budget?

Role playing is one of the most effective training tools that sales managers and organizations can use so why do not more managers or organizations use it on a regular basis? 

 Let’s look at the benefits of using role playing on a regular basis:

  • Cross pollinating best practices amongst team members.
  • Increased organizational understanding of market challenges.
  • Efficient and confident navigation of client objections.
  • Development of highly targeted marketing messages.
  • Less training costs to the organization.
  • Increased sales team confidence and camaraderie.
  • Increased conversion rates of opportunities.

Peer review can be one of the scariest events that sales people can go through because it has the chance of revealing weakness to other members of the organizations.  It’s time to get over the fear.  By working role playing into the regular sales meetings, managers can improve the effectiveness of their teams and organizations can increase their conversion rates to close more of their opportunities.



Posted in Make the Goal, Selling the Right Way, Opportunity Conversion, Opportunity Generation    Tagged with Role Play, Role Playing, Sales Skills, Team Building, Conversion Rates


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