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The Benefits of Having a Cause
by Peter Rathmann on February 12th, 2012

What does you organization support and how have you integrated that into your marketing?

With 75% of soldiers returning home have some form of Post Traumatic Stress Disorder. They are truly returning home broken after bravely volunteering and serving our country out of a sense of duty. Until now, there has not been a location dedicated to veterans connecting and supporting each other in our community which is why SalesTechnik has joined forces with DryHootch of Waukesha County to raise enough funds to build a permanent location.

Having experienced what the lack of support can have on our returning soldiers, I decided to purpose my own sense of duty to improve things and help companies focus with their selling efforts if they make a donation to the organization. You can learn about our offering here.

It is called “Cause Marketing” and I would suggest that every company discovers the “why” in them and finds an organization to align with. This alignment has increased awareness for DryHootch of Waukesha County in the business community and has increased awareness for what SalesTechnik can do for individuals, organizations, and companies. We have developed a sustainable revenue source for this cause and without much energy, built a pipeline of clients that share similar values, extreme gratitude, and concern for our returning soldiers.

With charitable donations as an all time low, this tactic should be integrated into every marketing plan. It has led to a much higher level of conversation with business leaders, gives a risk free and tax-deductible introduction to our services, and has helped individuals, organizations, and companies develop a high level focus on increasing their opportunities in the market place.

Feel free to contact me should you want to learn more about what we are doing to build a DryHootch in Waukesha County.


Posted in Strategic Alliances, Cause Marketing, Opportunity Generation, Customer Retention    Tagged with Cause, non-profit support, marketing


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